Yesma Tech Privacy Policy

Effective Date: 27-Aug-2025

  1. Introduction & Consent

Yesma Tech (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share personal information when you use our website or services. By accessing or using our site, you agree to the practices described in this policy. If you do not agree, please do not use our services. We adhere to Bangladesh’s Digital Commerce Operational Guidelines 2021 for transparency in data handling and are preparing to comply with the forthcoming Personal Data Protection Act (PDPA) to strengthen your data rights and privacy.

  1. Information We Collect

At Yesma Tech, we believe in keeping our customers informed and protected. Our Privacy Policy is designed with a hybrid approach—providing a quick summary for those who want answers at a glance, and comprehensive details for legal or regulatory review.

Quick Summary for Customers

  • Your Data, Your Control: We do not sell or rent your data to third parties. Your information is only shared to fulfill your requests and meet legal obligations.
  • Clear Consent: We collect only what’s necessary for your experience and always with transparency.
  • Easy Choices: You can access, update, or delete your data. Cookie settings are in your hands.
  • Security First: We use industry-standard security practices to keep your information safe.
  • No Surprises: We notify you of major updates to our policy.

Legal and Regulatory Details

  • Collection & Use: We gather personal and usage data for service delivery, analytics, legal compliance, and fraud prevention. Full compliance with Bangladesh’s Digital Commerce Operational Guidelines 2021 and the forthcoming Personal Data Protection Act (PDPA).
  • Third-Party Sharing: Data is only shared with trusted service providers under strict confidentiality agreements or when required by law.
  • International Transfers: If data is stored or processed outside Bangladesh, it’s protected by strong safeguards. All cross-border transfers comply with local law.
  • Data Retention: We retain personal data only as long as necessary for legal and operational purposes, with regular reviews for deletion.
  • User Rights: Customers can request access, correction, or deletion of their data in line with legal requirements.
  • Children’s Privacy: Our services are not intended for children under 13.

Full Policy
For those seeking in-depth information, every section of our full Privacy Policy contains detailed explanations of our practices, your rights, and our legal obligations. We encourage you to review the entire policy to understand how we protect your privacy every step of the way.

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  • Personal Information: When you register an account, make a purchase, or contact us, we may collect personal details such as your name, email address, phone number, delivery address, and billing information (including payment details needed to process your order).
  • Usage Data: We also gather certain technical and usage information automatically when you interact with our site. This can include your IP address, browser type, device identifiers, pages visited, and timestamps, often collected via log files or cookies. We use this non-personal data to analyze trends and improve our services.

We will inform you at the time of data collection why the information is needed, where it will be stored, and how it will be used, and we will obtain your consent as required before processing your personal data[4].

  1. How We Use Your Information

We use the collected information for the following purposes:

  • Provide and Fulfill Services: To create and manage your user account, process orders and payments, arrange deliveries, and handle returns or customer support inquiries.
  • Improve User Experience: To personalize your experience on our site, remember your preferences, and enhance site functionality and product offerings based on usage patterns.
  • Communications: To send you order confirmations, shipping updates, and important service notifications. With your permission, we may also send promotional offers or newsletters (you can opt out at any time).
  • Security and Fraud Prevention: To detect and prevent fraud, abuse, or any misuse of our services, and to ensure the security of our platform.
  • Legal Compliance: To comply with applicable laws and regulations, such as accounting requirements, and to enforce our Terms and Conditions or other agreements.
  1. Sharing Your Information

Your personal information is not sold to any third parties. We only share your data in a few specific circumstances, as outlined below:

  • Service Providers: We may share necessary information with trusted third-party partners who help us operate our business and fulfill your requests. This includes, for example, courier and logistics companies (to deliver your orders), payment processors (to securely handle transactions), cloud hosting and IT service providers, or customer support tools. These partners are bound by contracts to protect your data and use it only for the services they perform for us.
  • Legal Compliance: We may disclose your information if we are required to do so by law or pursuant to a legal process. For instance, we might provide data in response to valid government inquiries, court orders, or to enforce our legal rights or protect the safety of our users and the public. In all such cases, we only share the information necessary and ensure any disclosure is legally compliant.
  • Business Transfers: (If applicable) In the event of a merger, acquisition, or sale of our company assets, user information may be transferred to the new owners so that the services can continue. In such cases, we will ensure the new owner adheres to the same privacy commitments.

Importantly, we do not sell or rent your personal data to any third-party organizations for their marketing or other independent uses. We also do not share your data with any third party except as described above or with your explicit consent.

  1. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze usage of our site. For example, cookies help remember your preferences and let us see how users navigate through our pages. In line with local regulations, we prominently notify you about our use of cookies when you first visit the site. You have the ability to control or disable cookies through your browser settings; however, please note that if you disable cookies, some features of our website may not function properly. (For instance, blocking cookies might affect the shopping cart or login process.) We do not use cookies to collect sensitive personal data, and any third-party analytics or advertising cookies are subject to your consent and can be opted out.

  1. Data Storage & International Transfers

Your personal data is primarily stored on secure servers and systems maintained by Yesma Tech or our service providers. While our business operates from Bangladesh, we may use cloud hosting services or process data on servers located outside of Bangladesh for efficiency and reliability. This means your information could be transferred to or accessed from other countries. Rest assured, we take steps to ensure that any such international data transfers are done with appropriate safeguards to protect your privacy. By using our services or providing information to us, you consent to this transfer, storage, and processing of your information in other jurisdictions under these safeguards.

We are also mindful of emerging legal requirements regarding cross-border data movement. If Bangladesh’s draft Personal Data Protection Act (PDPA) or other laws impose restrictions or approval requirements on sending personal data abroad, we will comply with those rules before transferring your data. For example, the draft PDPA would prohibit transferring certain personal data outside Bangladesh without government authorization, and we will abide by such provisions once they take effect. We remain committed to transparency about where your data is stored and will inform you of any significant changes in our data hosting locations or practices.

  1. Data Security

We implement appropriate technical and organizational security measures to safeguard your personal information against unauthorized access, alteration, or disclosure. These measures include the use of secure servers, firewalls, and access controls on our systems, as well as encryption of data where applicable. We also limit access to your personal data to only those employees and partners who need it to perform their duties, and all such parties are subject to strict confidentiality obligations.

Furthermore, we continually review and update our security practices in line with industry standards and Bangladeshi regulations. Our approach to data security aligns with laws like the Digital Security Act 2018 (which aims to protect computer systems, networks, and data) and other relevant guidelines. While we strive to protect your information, please note that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of data, but we do our utmost to protect it and will promptly notify you in the unlikely event of any data breach affecting your personal information.

  1. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law or legitimate business interests. This means we will keep your information for as long as you maintain an account or have an active relationship with our services, and thereafter for any period required to comply with legal obligations (for example, financial record-keeping) or to resolve disputes. When your personal data is no longer needed for these purposes, we will securely erase, delete, or anonymize the information. For instance, if you close your account or it’s inactive for an extended period, we will remove or anonymize associated personal details, except where we are required to retain data longer to meet legal obligations. We periodically review the data we hold and update our retention schedules to ensure we are not keeping information indefinitely without justification.

  1. Your Rights

Subject to applicable laws, including upcoming data protection regulations in Bangladesh, you have certain rights regarding your personal data. These may include:

  • Right of Access: You can request confirmation of whether we are processing your personal information and, if so, request a copy of the data we hold about you. We will provide this information, except where doing so might adversely affect the rights and freedoms of others.
  • Right of Correction: If any of your personal data is inaccurate or incomplete, you have the right to request that we correct or update it. We encourage you to keep your information up-to-date to help us serve you better.
  • Right of Deletion: You can ask us to delete your personal data when it’s no longer needed for the purposes for which it was collected, or if you withdraw consent (where consent was required). We will honor deletion requests to the extent possible, though we may retain certain information if required for legal compliance or legitimate business purposes (for example, we might keep transaction records as mandated by financial regulations).
  • Right to Opt-Out: You have the right to opt out of certain data processing activities. For example, you can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in the email or contacting us directly. You may also withdraw any consent you have given us for optional data collection or uses. Additionally, if we ever were to engage in practices like profiling or targeted advertising, you would have the right to object or opt out of such uses of your data. We do not sell your data, so you are automatically opted out of any sale of personal information.

To exercise any of these rights, or if you have questions about your rights, please contact us using the contact details provided below. We will respond to your request as soon as reasonably possible, and in any event within any timeframe required by law. Please note that for security, we may need to verify your identity (for example, by asking for certain information or identification) before fulfilling certain requests, especially for access or deletion of data, to ensure that these rights are exercised only by the rightful data owner.

  1. Children’s Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years old. If you are under 13, please do not provide any personal information on our site. In the event we discover that we have collected personal data from a child under 13 (for example, if a child misrepresents their age to create an account), we will take immediate steps to delete such information from our records. If you are a parent or guardian and you believe your child has provided personal information to Yesma Tech, please contact us right away so that we can investigate and delete the child’s information as necessary. We encourage parents to supervise their children’s online activities and educate them about safe internet use. (For minors 13–18 years old, we recommend usage under parental guidance and only with parental consent where applicable.)

  1. Policy Updates

We may update or revise this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with the “Effective Date” updated accordingly. We encourage you to review this policy periodically to stay informed about how we are protecting your information. If we make any significant changes, we may also notify you via email or via a notice on our website’s homepage. Your continued use of our website or services after any changes to this Privacy Policy have been posted will signify your acceptance of those changes.

  1. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please feel free to contact us. We are here to help and address any issues related to your privacy and data protection.

  • Address: Shop No-750/B, 7th Floor, Multiplan Center, New Elephant Road, Dhaka 1205, Bangladesh.
  • Email: info@yesmatechbd.com
  • Phone: +8801337-990286

We value your privacy and appreciate your trust in Yesma Tech. Thank you for reviewing our Privacy Policy. We strive to be transparent and fair in all our data practices, and we remain committed to safeguarding your personal information in compliance with Bangladesh’s laws and your expectations.